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The Stranger's Long Neck

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Every website has a small set of tasks, or 'long neck', which users want to complete fast, or they'll leave unsatisfied. Internationally acclaimed website consultant Gerry McGovern shows how to improve your website in his latest book, The Stranger's Long Neck.

Free Resources

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Free business advice taken from our books, including sample CVs, interview questions and copywriting advice.

Free Business Resources


 

Author Profile

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Jeremy Kourdi, author of Surviving a Downturn, suggests seven top tips for surviving in a downtown

Read Jeremy's top tips and biography

Ultimate Resource Site

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"A rich treasury of information." Harvard Business Review

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  Writers' & Artists' 2011






The Bloomsbury Group


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