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Marketing Your Book: An Author's Guide

How to target agents, publishers and readers


Available
RRP £14.99
Online Price £13.49
Quantity



Pub DateJuly 2007
ISBN9780713673838
FormatPaperback
Dimensions198x129mm
Extent256 pages

Overview

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books.

Alison Baverstock encourages authors to work with publishers and agents
but also explains how to 'go it alone' for authors who plan to self
publish. The book covers: how
marketing works; what opportunities there are; how authors can help;
how to get noticed; how to get local publicity, organise a launch event
and keep the momentum going after publication.
The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.
About the Author(s)
Alison Baverstock is a former publisher and now author, who writes about writing, publishing and creativity. Her previous books for A&C Black include Is There A Book in You? and How to Get a Job in Publishing. She is Course Leader of the MA in Publishing at Kingston University and her website is www.alisonbaverstock.com.


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